Therapy Blogs vs Social Media. Which one should you spend your time on?
Seems like a simple answer. It’s got to be Social media right? Everyone and their mom is on social media so if you want people to know about your mental health practice then it has to be the right choice.
What If I told you that the benefits of blogging, for therapists, far out way that of Social Media and the numbers don’t lie!
But before I show you all the ways that blogging can benefit your therapy practice, let’s prove this theory by following the Social media train for a bit.
What do you have to do to stay ahead of the competition?
Which platforms give you the best returns?
How often do you have to update it?
How do you get the right people to follow you?
How do you turn followers into clients?
Say you open a facebook account cos that’s the OG platform, and Instagram because that’s what the kids are into, and LinkedIn cos it’s more professional and X, maybe?
Now you have all these social media accounts and they need to be updated regularly for them to be useful. Are you going to hire a social media manager? Those aren’t cheap. And YOU certainly don’t have the time to do it. Feeling overwhelmed yet? Don’t be.
Therapy blogs are the answer to getting clients
Blogs? Yes, Blogs! They have become the trusted and preferred source of information on the web. But if you are not already on the blog bus, here’s what you might be asking yourself.
Does anyone read blogs anymore?
Yup, 77% of internet users do, DAILY! And so do you! You’re doing it right now. When you look up information on the internet you are most likely going to get a short blurb from a blogpost pop up as your first option. Usually specifically addressing your question. Try it.
Aren’t blogs like journaling? I don’t really do that.
They used to be. When they first became popular in the 90’s they were mostly journal type entries and catered to a very specific audience, but with the evolution of the internet, blogs have moved with the times. Now businesses use them for so much more and the power they have in the mental health space is overwhelming.
How often do I have to update my therapy blog?
Definitely not as often as social media. Twice a month is sufficient because the information doesn’t lose relevance and the longer your blogs are out there the more traffic they will receive. Unlike social media posts that are relevant for a day and then become outdated, therapy blogs gain traction the longer they are out there.
What do I write about?
There are hundreds of topics that focus on mental health and even lists of therapy blog topics online to give you inspiration. As a mental health copywriter, I can verify that the options are endless and you don’t even have to write it yourself. Professionals like me do this for a living and are happy to do the work of researching and producing attention grabbing content for you at a very affordable rate.
But that still doesn’t answer the most burning question,
…why should I start a therapy blog?
Ok, are you ready to hear the top 10 reasons why Blogs are the right choice for your website?
Here are a few ways that a blog can boost your Mental Health Practice and land you clients.
Your therapy will reach a bigger audience than just your clients and followers. I’m sure you’ll agree that not everyone gets therapy but everyone can benefit from it. By starting a blog you can share vital information to a wider audience. Use your platform to show understanding and empathy. Words are powerful and for some your blog may be the thing that makes them feel seen.
Blogs help establish you as an authority in your field. You can gain credibility as an expert by putting out valuable content. You have an opportunity to highlight the benefits of counseling and overcome the stigma attached to it. You can use this platform to spread important information about mental health and the benefits of therapy.
They give you a voice for your business and the ability to share the benefits of your services in a fun and interesting way. There are people out there that get their therapy exclusively by reading and therefore haven't set foot in a therapy office. Could you share with them what they may be missing out on by not seeing a therapist?
Get major SEO points on Google! This is a perfect way to get more visibility online in a way that social media falls short. By including keywords in your blogs you help potential clients find you more easily. Google sees regular blog updates with valuable content as a great reason to bump up your ranking.
Increase traffic to your website. Your site will gain more traffic over time from blog readers and will earn your site visits, years after you’ve written them. Social media focuses on trends while valuable information on the internet doesn’t lose popularity. Blogs usually gain traction with time.
Free advertising. By including a CTA (call to action) in your blog, you can get readers to subscribe to a newsletter or be a part of your mailing list. Better yet, you can get them to call you directly to set up an appointment. A perfect example is a blog about the benefits of therapy with a direct link to your appointment schedule.
Free content for your social media. If you already have social media accounts that need updating then blogs will do the work for you. One blog post can be broken up into multiple social media posts and provide content that you don’t have to rewrite. This is the definition of working smarter and not harder. Link it back to your blog for the full post and you are directing them right back to your website to take action.
Therapy Blogs written for you!
While I believe that you can develop the skills needed to have a successful therapy blog, I know that learning all the ins and outs of SEO is time consuming. As a copywriter that specializes in mental health, I spend countless hours researching and writing SEO copy for blogs that engage readers and drive them to take action. Use my blogs to facilitate your social media pages and the work is done for you. Two for the price of one!
It’s easy to secure an affordable retainer and have this be a regular part of the service that you offer to your clients and your community. With the added bonus of growing your client list.
Text or email me for a free consultation and let's start blogging today.
Kat 210-629-2764
